Patriot Winery
Visual Exploration of a Modern Winery Brand
Patriot is a family-owned winery from Aleksandrovac, Serbia. The brand already had a strong identity: the red label, the woven pattern, a clear sense of where it comes from. The website didn't carry any of that. I redesigned the homepage as a self-initiated concept with one rule: every visual has to either tell the brand's story or move someone closer to buying a bottle. Nothing is there just to look expensive.
User Research and Interviews
I went through 8-10 winery sites, from big estates to small regional producers. Most fell into one of two traps. Some were beautiful editorial sites where the shop sat three clicks deep. The rest were plain product grids with no story at all. I wanted the story to lead straight into a bottle you can add to your cart.
