Designing website for family winery

My role

Website design

Team

Nikola M

Time

Mar 2023

Conceptual project

Project Overview

Patriot Winery is a Texan family business. The aim of this project was to craft a winery landing page with eye-catching visuals that would entice visitors into potential customers, all while maintaining an appealing design. The main focus was on making the visual aspects of the website stand out.

Process

Competition analysis and research

I have analyzed several competitor websites to gain a deeper understanding of winery websites and to identify their strengths and weaknesses in comparison.Analyzing competitors gave me intel on what should I do and what should I avoid while designing website.

Here are just some of them:

Designing visuals

Since its a Texan winery I wanted to emphasize values and vibes of Texas countryside while keeping wines in mind. Something bold and strong but noting too much to divert from wine website.

Final thoughts and next steps

Through this project, I gained valuable experience in brand identity design, particularly in emphasizing the unique qualities of Texan wines. I also honed my skills in creating visually appealing and functional web interfaces. Overall, I consider this project a significant achievement in showcasing the rich culture and heritage of Texan wineries through a beautifully designed website.

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